GOAir.com UX/UI Bootcamp
The outline for my final project was to take take the data gathered from each step of the user design (UX) process:
1. Learn (User Research & Requirements Gathering)
2. Design (Wire Framing & Prototyping)
3. Testing (Usage Testing of Prototype)
By implementing best-known practices during each step, I subsequently design a better travel site for my target user base.
Go Air, is a travel website for the elderly and first-time travelers who need to purchase a ticket to see a family member. The result below was the final design from user testing of my prototype website.
UX/UI Design (Requirements Gathering, User Research, Wireframing, Prototyping) Balsamiq, Adobe Illustrator, and Adobe Photoshop.
Prototype Test Results
- All 3 users were now able to quickly purchase tickets online.
- 2 out of 3 users spent an average of $150.00-$200.00 MORE per flight.
- 2 out of 3 users acknowledged the “save this trip feature” no one needed to use it.
- 2 out of 3 users acknowledged the status bar and numeric steps aiding them in knowing where they were in the purchase process.No one felt they needed to call the airline.
I received a mixed response regarding social media. Only 2 out of 3 would “might” post content to the companies social media site but would want some reward. 1 out of 3 “probably wouldn’t” post content to the companies social media site or respond to the survey.
“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”
© Brent Alexander 2018