Much like Kern & Thompson’s aging brand and identity, their old site needed to reflect the new brand, and resonate with their desired demographics. After reviewing the site’s copy and analytics, it was determined much of what users wanted was buried several layers deep.
The result is a modern, responsive design that reflects the diverse locations of Kern Thompson’s growing client base, with a greater focus on their mission statement, and easier customer updating capability.
UX Research, Wireframing, Custom WordPress Design, Copywriting, and Graphics. Photography courtesy of the fine contributors at Upslash.
“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.”
© Brent Alexander 2018