Kern Thompson Rebranding

Kern & Thompson is an established CPA firm in the Portland, Oregon. They recognized their brand still reflected the firm when it began over 20 years ago.

After extensive brand research and focus group testing, I worked with their managing and senior partner’s to develop their new brand and identity package; one that resonates with their target audience and recruitable talent entering the workforce.

Printer & Paper Stock Notes:

  • Report cover stock 100# Classic Crest front black with varnish hit on the arrow and Pantone 300C with UV soft touch on the reverse.
  • Business cards 130# Sterling Premium Silk Cover, and Pantone 300C with UV soft touch on both sides.
  • Letterhead 70# Classic Crest Avalanche White- Smooth

Creative Brief, Brand Research, Focus Group Testing, Adobe Illustrator, Adobe InDesign, Apple Keynote.


Phone: (503) 544-3650


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“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”

— Milton Glaser

© Brent Alexander 2018